Rooster is a new fried chicken restaurant and a local alternative to mainstream chicken brands in Riyadh City. Quality and consistency are key, accompanied with style and a great dine-in experience.
The branding needed to reflect the internationally inspired and fused menu that gathers sauces and accompaniments from the different corners of the world.
Illustrations by: Alain Semaan
The identity is flexible and consists of branded stickers on craft bags and packaging. That gives it a whole new effective and dynamic eco brand.
