LFT is a neighborhood salad and juice bar in Riyadh created for a new generation of health-conscious consumers. Built around the idea of freshness, energy, and fun, the brand combines bold typography, vibrant colors, and organic shapes to create a lively and recognizable identity. From the tagline “Keeping It Fresh” to the packaging, menu design, interior branding, and verbal identity, every detail was crafted to connect with Gen Z. The result is a colorful and engaging brand experience that brings personality and freshness to every touchpoint.
