Century Burger is a staple in the Saudi Arabian fast-casual dining landscape.
This project involved a strategic brand identity update to elevate the customer experience and solidify their position in the booming KSA food and beverage market. My work focused on modernizing the visual assets, from typography, menu design and brand expression, while retaining the core brand recognition that their loyal customers love.
The logo's lettering took the challenge of cementing the quality of craft tradition in a modern and urban scene.
Since the brand is faced with the task of establishing a new category, the burger house, we wrapped the descriptive around the brand logo to convey the power of a seal of quality.
The new brand strikes the perfect balance between textured craft and crisp-clean branding.
The monogram is cut out to reveal portions of the brand pattern, adding a more fluid approach to branding.
Cross-section of meat, sauce, and vegetable layerings were transformed into graphics that express the freshness of the products with true tone coloring.
