Eclectic brand & visual designer with an entrepreneurial background.
With more than 11 years of experience in the creative and design field, I have been fortunate to work with the most exciting brands in Saudi Arabia, UAE, and the region, from startups to well-established enterprises, especially in F&B and hospitality industries.
I have been the Design Director of chemistry, an emerging Brand Hub in Riyadh, since 2020, where I work hand in hand with brand strategists and marketing teams to help businesses find their positioning in a competitive landscape and express it with a visual identity and design systems that translate the brand essence on every touchpoint.
Formation
Master's degree in design and new media from IED Florence, Italy.
Dual BA degree in art direction and animation from ALBA university, Lebanon.