The lampredotto sandwich is a beloved Florentine street food with a rich history dating back to the Renaissance. Lorenzo Nigro, an artisan street food vendor specializing in traditional Florentine lampredotto sandwiches, has dedicated himself to preserving and elevating this iconic dish.
Today, the business is in the hands of Lorenzo Nigro's great-grandson, who is modernizing the brand while staying true to its authentic roots.
The branding for Lorenzo Nigro's Fiorentine lampredotto sandwich stand encapsulates the essence of tradition and authenticity. The design prominently features the name "L. Nigro" in a bold, vintage-inspired typeface, reflecting the deep-rooted heritage and third-generation legacy of the business. The use of black and purple in the color scheme provides a modern touch while maintaining a classic appeal.
The promotional materials, including a well-crafted brochure, highlight the history and familial tradition of lampredotto, enhancing the storytelling aspect. This approach not only preserves the cultural significance of the dish but also appeals to contemporary audiences, making the brand both timeless and relevant in today's market.
The cohesive visual identity, paired with a compelling narrative, effectively elevated Lorenzo Nigro's brand in the competitive street food scene of Florence.
