Repositioning one of the oldest and most
beloved local burger brands in Saudi Arabia.
The logo's lettering took the challenge of cementing the quality of craft tradition in a modern and urban scene.
Since the brand is faced with the task of establishing a new category, the burger house, we wrapped the descriptive around the brand logo to convey the power of a seal of quality.
The new brand strikes the perfect balance between textured craft and crisp-clean branding.
The monogram is cut out to reveal portions of the brand pattern, adding a more fluid approach to branding.
Cross-section of meat, sauce, and vegetable layerings were transformed into graphics that express the freshness of the products with true tone coloring.
