Building distinctive brands through strategy, identity, packaging design and creative direction.

Brands should be clear, memorable and feel like themselves.

That belief has shaped the way I’ve approached branding throughout my career.

Combining strategic thinking with intuitive design to create identities that feel distinctive, relevant and true to who they are.

Brand Review
An honest look at what’s working, what isn’t and where the brand is losing clarity or consistency.
Clear Recommendations
Practical direction across identity, colour, typography, packaging and key brand touchpoints.
Creative Guidance
Ongoing feedback and senior creative support when you need direction without committing to a full rebrand.
Brand Strategy
Positioning, brand foundations, creative territories and visual direction.
Brand Identity
Logo systems, typography, colour, visual language and brand applications.
Rebranding
Evolving existing brands while protecting what makes them recognisable and relevant.
Packaging Design
Strategic and visual packaging systems designed to stand out while remaining coherent with the wider brand.
Creative Direction
Building and overseeing the visual world of a brand across multiple touchpoints.
Campaign Direction
Concept development and visual direction for launches, campaigns and content.
Brand Evolution
Ongoing creative guidance for brands as they grow.
Not every project needs a full rebrand. I also take on selected creative collaborations including pattern design, campaign concepts, special packaging, art direction and one-off brand applications.

Turning coffee sweets into collectible frames through a playful identity and packaging system.

Where Lebanese and Mexican culture meet in one bold, expressive brand.

For branding projects, creative direction, freelance collaborations
or agency partnerships:

Let’s work together.

Get in Touch